The Year Ahead – A Return to Excellence
Travis Stanton’s Editorial in the November issue of EXHIBITOR magazine hit home with me as I thought about our company this past year and where I want to take it in the year to come. He talked about how the last few years of economic recession and hiring freezes has squelched innovation as organizations have struggled to get things done with fewer resources. Out of necessity, the focus has been on managing costs and making things work, not on considering the new ideas that will that will drive future success. “Good became good enough and excellent became an aspiration, rather than an expectation.”
The New Year offers an opportunity for fresh perspective and new ideas. Like EXHIBITOR magazine, MRA Services has welcomed some new talent to our company. We, too, have attempted to change the conversation within our organization over the last few months to focus on how things could and should be done, even if it’s not how we’re currently doing them. We, too, will challenge ourselves to tap into fresh perspectives, while attempting to manage change initiatives to maintain stability and superior service.
In the year ahead, MRA Services will center our priorities on the following: Read more 
Evaluating Sponsorship? What Event Sponsors Need to Know
I was recently asked to contribute to an article for the Fox Business – Small Business Center on what small businesses need to know about sponsorship.
Since sponsorship is a topic dear to the hearts of many of our readers, I thought I’d elaborate on the subject here.
The target audience of the Fox Business article, I was told, is owners of very small businesses selling to consumers and evaluating community-based sponsorships in range of $1-2K. Readers of this blog are likely more familiar with business-to-business event sponsorships that often require a significantly higher financial commitment. Although the fundamentals of sponsorship are the same in both cases, this post is geared more toward our readers who represent B2C companies evaluating event sponsorships. Read more
